Danish authorities have an internet campaign featuring topless models urging male motorists to slow down, writes Patrick Logue. Picture it if you can. A young blonde lady minus her clothes, save for the skimpiest lower half of a bikini. This young lady and her friend, similarly half-naked, are flanking either side of a busy road in the Danish capital Copenhagen to the delight of hordes of passing males. In fact, it may be getting a very serious message across to motorists who might otherwise ignore it.
The Danish Road Safety Council this month launched a viral campaign designed to draw attention to the speed limits on Copenhagen roads. A short documentary 2 minutes 30 seconds tells the world about the Speed Patrol Bikini Bandits, topless blondes who stand at the side of the road holding speed limit signs. Even to casual speeding. There is a positive trend.